The Science of Ads: David Hardtke, Director of Advertising Science at Pandora

Date: 
Friday, April 26, 2019 - 12:30
Source: 
University of San Francisco Seminar Series in Analytics
Attendees: 
92
City: 
San Francisco

**Coffee is served at the in-person seminar**

A recording of the talk will be posted afterwards on our YouTube channel at https://www.youtube.com/channel/UCN0kf0sI01-FXPZdWAA-uMA

The Science of Ads

Pandora is the leader in digital audio advertising and we have an active research program on the impacts of audio advertising. In this talk, I will discuss on how we use short and long term controlled experimentation to optimize our products as well as to make informed business decisions. How does the presence of advertising affect listener behavior? How do I know if my audio ad drove increased sales? How long do consumers remember audio ads? When should we insert ad breaks into the audio stream? I will pay particular attention to challenges around experimental design and statistical interpretation.

David Hardtke is the Director of Advertising Science at Pandora and has been managing machine learning and data science teams for nearly 10 years. In his previous life, he was a research scientist at UC Berkeley and Lawrence Berkeley National Lab specializing of experimental nuclear physics and astrophysics.

101 Howard St, University of San Francisco - Downtown Campus, San Francisco, CA 94105

101 Howard St, University of San Francisco - Downtown Campus, San Francisco, CA 94105